The launch comes as the FAST market hits its stride: 64% of U.S. homes are now watching FAST content, with CTV ad spending projected to reach $38 billion in 2026. For a brand with the reach and recognition of the New York Post, the opportunity is significant.
The New York Post FAST channel will combine programming from across its portfolio of brands, with 150 hours of TV-ready content and a 20% monthly refresh rate. The channel is expected to tap into the brand's massive online audience of close to 62 million unique monthly visitors, 92% of whom are outside the New York area.
Key shows will include Post Presents, Page Six Radio, and Schein Time, which will air daily.
VideoElephant, which has partnered with publishers including USA Today, Entrepreneur and Black Enterprise, will handle all operations for the New York Post FAST channel including scheduling, distribution, and monetization.
Says Warren Cohen, Head of Video and Audio at The New York Post, “We've been producing video at scale for years and our new FAST Channel puts that expertise front and center, with data. This channel translates the Post’s essence into programming our audience already loves.”
Says VideoElephant’s Preeya Naul, SVP of Streaming Partnerships & Supply, "The New York Post is one of the most recognized media brands in the world, with a loyal and passionate following. Creating a FAST channel of this scale from the ground up, from channel strategy and programming operations through to distribution, represents a tremendous opportunity for viewers and advertisers alike."
The New York Post FAST channel will be available soon on major connected TV and streaming platforms, including smart TVs.
For more information about VideoElephant’s FAST capabilities, visit VideoElephant FAST Managed Services.
About VideoElephant
VideoElephant is a video solutions provider that offers sourcing, licensing, curation, monetization and distribution services, giving businesses and brands the content, technology and expertise needed to succeed in today's fragmented, multi-screen environment. VideoElephant’s fast-growing FAST Managed Service successfully operationalizes FAST Channels including scheduling, monetization and distribution. With access to billions of impressions and millions of viewers worldwide, VideoElephant enables producers, publishers and advertisers to grow revenue across a variety of platforms. The company, which has the world's largest library of premium, brand-safe, rights-cleared video, was founded in 2012 and has offices in Dublin, Los Angeles and New York. For more information, visit videoelephant.com.
About the New York Post
New York Post Media Group is home to the oldest continuously published daily newspaper in the United States, The New York Post, founded by Alexander Hamilton in 1801. Its portfolio includes some of the nation's premier digital destinations for news, sports and entertainment, including The California Post and Page Six, a world leader in breaking celebrity news that has evolved into its own iconic brand. The Post Digital Network is composed of NYPost.com, TheCaliforniaPost.com, PageSix.com (including Page Six Style) and Decider.com, covering streaming television and movies. New York Post Media Group is owned by News Corp.
