September 9, 2025 -- WheelsTV, a leading automotive video technology company, today announced a distribution agreement with industry-leading video solutions provider VideoElephant, whose vast content library features millions of premium rights-cleared videos. The collaboration marks a significant milestone in shaping the future of automotive video discovery. VideoElephant’s distribution of WheelsTV’s library of over 7,500 short-form, on-the-road videos now makes these award-winning videos available to any publisher or brand with a need for videos of new and pre-owned vehicle action on America’s roads.
The VideoElephant/WheelsTV partnership fulfills user appetite for automotive content and motivates engagement by delivering action-filled, data-rich videos.
- Expanded Automotive Content Library: Publishers gain access to the world’s largest library of on-the-road videos, filling a significant gap in today’s automotive video communications environment. WheelsTV features videos covering 95% of the North American light vehicle market: from Acura to Volvo, 2008 to the present. Each two-minute video highlights a vehicle’s best features in an upbeat, independent, and engaging format.
- Enhanced Contextual Targeting: VideoElephant’s cutting-edge technology, combined with WheelsTV’s extensive metadata, enables highly precise content matching, significantly improving the relevance of automotive video recommendations. WheelsTV’s content seamlessly integrates with any platform, making it perfect for media outlets, automotive consumer websites, streaming services, and digital signage providers.
- Expert Content Curation: WheelsTV’s collaboration with VideoElephant's content teams ensures optimized selection and delivery of automotive video content, tailored to each publisher's unique audience. WheelsTV's standardized chapters cover styling, technology, interior amenities, fuel economy, EV range, safety and performance making it easy for VideoElephant’s automotive clients to quickly fulfill their specific vehicle video needs.”
Says Kate Doughan, Head of Content at VideoElephant, “As a partner to publishers, brands and content owners, we see this new relationship with WheelsTV as a way to further diversify our growing content library and satisfy user demand.”
Says Jim Barisano, CEO of WheelsTV, "We’re very excited to be partnering with VideoElephant to deliver WheelsTV’s two-minute videos and new, one-minute vertical format videos to VideoElephant's worldwide automotive marketplace. In today’s video economy, VideoElephant’s seamless access to WheelsTV’s automotive video lineup quickly and easily fulfills the marketplace’s automotive content needs.”
About WheelsTV
WheelsTV is the industry leader in video test drive reports with the world’s largest library of over 7,500 independently produced on-the-road videos covering 95% of the North American new and pre-owned light vehicle market. WheelsTV’s video reports provide millions of consumers with greater excitement and quicker answers as they consider the purchase of their next vehicle. WheelsTV’s on-the-road action and OEM compliant data are effective business tools and informative consumer resources.
About VideoElephant
Building on its legacy as the world’s largest library of premium, brand-safe, rights-cleared video, VideoElephant now offers a full-suite of sourcing, licensing, curation, monetization and distribution solutions, providing businesses and brands with the content, technology and expertise needed to drive success in today’s fragmented, multi-screen environment. With access to billions of impressions and millions of viewers around the world, VideoElephant enables producers, publishers and advertisers to grow their revenue across streaming including FAST channels, CTV OOH, on-demand platforms and retail media. The company was founded in 2012 and has offices in Dublin, Los Angeles and New York.
