--- title: Creators grow reach date: 2026-07-21T06:08:00-07:00 author: "Denise O'Keeffe" canonical_url: "https://videoelephant.com/creators-grow-reach" section: Landing Pages --- ### Access audiences you can’t reach on your own VideoElephant is a preferred distribution partner to major publishers and platforms, including MSN and Amazon, giving creators access to off-social distribution that isn't available through direct outreach. For over 15 years, we've been the route creators and brands use to reach premium media partners who don't do individual licensing deals. ![Creators grow reach](https://assets.videoelephant.com/images/Creator-page-sample-feeds_20.png) ![Creators grow reach](https://assets.videoelephant.com/images/Creator-page-sample-feeds_20.png) Why Off-Social Distribution Is Different Most publishers and platforms don't take pitches from individual creators, not because your content isn't good, but because they work through a small number of established, trusted partners to manage rights, quality, and curation at scale. Some of these partners curate their own content; VideoElephant is already part of that ecosystem for others, including MSN and Amazon. Direct outreach to these platforms often goes nowhere. Working with an already-trusted partner is the route in. Why Creators Work With VideoElephant - 15+ years distributing and optimizing creator video for premium publishers and platforms. - Real scale: Hundreds of creators. Thousands of publishing partners. One relationship for you to manage. - Preferred partner status: We're not pitching your content cold, we're already inside the ecosystems of the platforms your content could reach. e.g. MSN - Easy hand-off: MRSS feed or manual uploads. Once you're connected, we handle delivery, distribution, and monetization tailored to your rights and restrictions, you just keep creating. - Expert Guidance: Continuous feedback on performance, what trends we're seeing in category, style, format, and what we're seeing across our network. What You Keep Control Over - Which content you share; some or all of what you create - When you distribute it; timing that protects exclusivity windows with your direct audience and other partners ![Creators grow reach](https://assets.videoelephant.com/images/Creator-Page-sample-feeds_40.png) ![Creators grow reach](https://assets.videoelephant.com/images/Creator-Page-sample-feeds_40.png) Guidance, Not Guesswork Our team works with you on strategy, helping you understand where your content fits, how to maximize distribution value, and what trends and benchmarks matter for creators like you. How to Get Started - Apply: Tell us about your channel and content - We review: Our team evaluates fit against current partner needs - We follow up: If there's a match, we'll reach out with next steps, including a potential call Explore Creator Distribution ![Shohei Ohtani may not win MVP after being shutdown pitching | Baseball Today](https://s3.amazonaws.com/ve1/9e0348811f48031622e8a338f77a1b4f.jpg) 54:37 ### Shohei Ohtani may not win MVP after being shutdown pitching | Baseball Today Jomboy Media Baseball July 20, 2026 Sports ![Jorge Masvidal Goes Off On McGregor, Gets Real About Fight Beefs & Shares Epic Kimbo Slice Stories](https://s3.amazonaws.com/ve1/24f1050a7badab35a75fc72bd0407654.jpg) 01:21:31 ### Jorge Masvidal Goes Off On McGregor, Gets Real About Fight Beefs & Shares Epic Kimbo Slice Stories Playmaker - The OG's Podcast July 20, 2026 Sports ![What styles did I miss?! #vintage #1960sfashion #60sfashion #vintagefashion #howtodressvintage](https://s3.amazonaws.com/ve1/bcf38dd394f5dfc3c2dfec6f730ed926.jpg) 00:45 ### What styles did I miss?! #vintage #1960sfashion #60sfashion #vintagefashion #howtodressvintage Gabi's Vintage - Vertical July 17, 2026 Education Fashion ![Best Albums of 2026 So Far](https://s3.amazonaws.com/ve1/d9903e847e676f9671a544bb0eb1d540.jpg) 14:10 ### Best Albums of 2026 So Far The Needle Drop July 7, 2026 Music `; } function renderError(msg) { bodyEl.innerHTML = ` ${esc(msg || 'Could not load video.')} `; } function renderVideo(video, videoUrl) { const cats = (video.categories || \[\]).slice(0, 5) .map(c => `${esc(c.name)}`) .join(''); const tags = (video.tags || \[\]).slice(0, 8) .map(t => `${esc(t)}`) .join(''); bodyEl.innerHTML = ` ${video.description ? ` ### Description ${esc(video.description)} ` : ''} ### Details ${video.contentProvider ? `Provider${esc(video.contentProvider)} ` : ''} ${video.formattedDuration ? `Duration${esc(video.formattedDuration)} ` : ''} ${video.language ? `Language${esc(getLanguageName(video.language))} ` : ''} ${video.formattedDate ? `Published${esc(video.formattedDate)} ` : ''} ${cats ? `### Categories ${cats} ` : ''} ${tags ? `### Tags ${tags} ` : ''} `; } window.openVideoModal = async function (videoId) { if (!videoId) return; titleEl.textContent = 'Loading…'; renderLoading(); openModal(); try { // Step 1: get video data + signed URL const fd = new FormData(); fd.append('videoId', videoId); const r1 = await fetch('/actions/videoelephant/library/get-video', { method: 'POST', body: fd, headers: { 'X-Requested-With': 'XMLHttpRequest' } }); const d1 = await r1.json(); if (!d1.success || !d1.video) { renderError('Video not found.'); return; } const video = d1.video; titleEl.textContent = video.title || ''; if (!video.signedVideoUrl) { renderVideo(video, ''); return; } // Step 2: exchange signed URL for actual video URL const r2 = await fetch(video.signedVideoUrl, { headers: { 'Accept': 'application/json', 'X-Requested-With': 'XMLHttpRequest' }, credentials: 'same-origin' }); const d2 = await r2.json(); if (!d2.success || !d2.videoUrl) { renderError('Video unavailable or link expired.'); return; } renderVideo(video, d2.videoUrl); } catch (e) { console.error('VideoElephant modal error:', e); renderError('Failed to load video.'); } }; }()); FAQ **What is video syndication for creators?** Video syndication is the process of distributing your existing video content to additional platforms, publishers, and media partners beyond your own channels, without creating new content. VideoElephant handles this distribution for creators, focusing specifically on "off-social" placements like publisher sites, apps, and streaming platforms. **How is this different from posting on social media myself?** Social platforms are open; anyone can post. Off-social distribution (publisher websites, curated apps, streaming platforms) typically requires a direct relationship or partnership, which most individual creators can't get on their own. VideoElephant already holds preferred partner status with platforms like these, giving creators access they couldn't get through direct outreach. **Is there a cost to join?** We operate on a revenue share basis. You provide content via MRSS feed or manually upload for free. **How long has VideoElephant been doing this?** VideoElephant has distributed and optimized creator video content for premium publishers and platforms for more than 15 years. **What happens after I apply?** The VideoElephant team reviews your submission against current partner needs. If there's a fit, we'll follow up with more information and, where appropriate, set up a call to discuss next steps.