---
title: "The Power of Context: Driving Lift Through Video"
date: 2026-04-10T07:38:00-07:00
author: "Denise O'Keeffe"
canonical_url: "https://videoelephant.com/the-power-of-context-driving-lift-through-video"
section: Landing Pages
---
# The Power of Context: Driving Lift Through Video

Advertising Impact in a Fragmented, Multi-screen World, and Why Context Matters More Than Ever

 

 

 

 15 pages, 4.8 MB 

 [Download PDF](https://assets.videoelephant.com/PDF/VideoElephant-The-Power-of-Context-Driving-Lift-Through-Video.pdf)