From the buzz of the Golden Globes to the inspiration of Martin Luther King Jr. Day, January offers countless opportunities to captivate your viewers. Here’s a preview of the moments you won’t want to miss, along with ideas for making the most of them.
New Beginnings and Healthy Habits
January is synonymous with resolutions and healthy habits. From fitness goals to wellness tips, our video content is perfect for supporting your audience's "New Year, New You" mindset. Highlight this theme early with engaging lifestyle videos that inspire action.
Key Dates and Themes to Watch
January 1 – New Year’s Day and the Rose Bowl Game
Celebrate the new year and kick off the sports calendar with videos highlighting the Rose Bowl Game and other traditions that bring audiences together.
January 3 & 4 – Quadrantids Meteor Shower
Create awe-inspiring moments with science-focused content on this celestial event.
January 6 – Golden Globes and U.S. Congress Counts Electoral Votes
Balance entertainment buzz with hard-hitting news. Red-carpet recaps and expert commentary on the awards season pair well with coverage of this critical political date.
January 8 & 12 – SAG Awards Nominations and Critics’ Choice Awards
Stay ahead of the entertainment curve with video content about these key award season milestones.
January 12–26 – Australian Open
Serve your sports-loving audience with exciting updates and previews of the first Grand Slam tournament of the year.
January 20 – Martin Luther King Jr. Day and Presidential Inauguration
Videos reflecting on Dr. King’s legacy provide inspiration, while inauguration coverage keeps your audience informed and engaged.
January 23–February 2 – Sundance Film Festival
Dive into the independent film world with curated content from Sundance, perfect for entertainment enthusiasts.
January 27 – Australia Day and Holocaust Memorial Day
Celebrate culture and history with content that highlights Australia Day traditions and the importance of Holocaust remembrance.
January 29–February 8 – Lunar/Chinese New Year
Bring a global perspective to your audience with videos celebrating the Year of the Snake.
Maximize Engagement with Vertical Video and Social Media
As you plan your January content, don’t forget the power of vertical video. With more audiences consuming content on mobile devices, vertical formats are a must for capturing attention and driving engagement on social media. Another pro tip - publishers who incorporate related thumbnails drive more engagement with their audience than without a thumbnail.
Keep your feeds up to date by posting timely, relevant videos around key dates and themes. Regular updates ensure your audience keeps coming back for fresh, engaging content. Use trending hashtags and captions to enhance discoverability, and incorporate calls-to-action that drive traffic to your website or other platforms.
Why These Dates Matter
Audiences crave timely, relevant content. Whether it's sports fans, film buffs, or history enthusiasts, these moments provide touchpoints to deepen engagement and showcase the value of your video offerings.
Have another date or event in mind that you don’t see here? Reach out—we’d be happy to help you find the perfect video content to match your needs.
Check out the full list here