As the media landscape experiences a seismic shift, one question on everyone’s mind is what’s next for FAST? I was fortunate enough to speak on a panel last week at the StreamTV Show to dissect the FAST phenomenon and what the future may hold.
Content is the one thing that all FAST channels need, no matter the topic or the owner. Without compelling content, there are no eyeballs. Without eyeballs, there are no advertisers. Simple as that. But how do content owners determine where the white space is.
VideoElephant appoints new VP of Streaming Partnerships to accelerate development of free ad-supported streaming tv (FAST) services.