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CTV and OOH Unlock Meaningful Reach as Search-Driven Discovery Loses Reliability

In the face of declining search traffic, publishers are searching for a new strategy. Johnny O'Neill, VP of Customer Success at VideoElephant, explains how to leverage CTV and out-of-home channels to engage audiences and future-proof brands.

Brand Beat
Mar 25, 2026
VideoElephant assumes management and distribution of Unleashed by DOGTV
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VideoElephant assumes management and distribution of Unleashed by DOGTV

VideoElephant, a video solutions provider, has assumed full management and distribution of Unleashed by DOGTV, the FAST channel dedicated to dog lovers and pet parents.

Advanced Television
Dec 17, 2025
CTV OOH —2026 Trends and Predictions
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CTV OOH —2026 Trends and Predictions

In 2026, Connected TV (CTV) will move beyond the living room and CTV OOH will emerge as one of the fastest‑growing media channels, enabling advertisers to deliver TV-quality video in real‑world settings.

OOH Today
Dec 10, 2025
Video Solutions Provider Video Elephant Takes Over Management, Distribution of Unleashed by DogTV FAST Channel
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Video Solutions Provider Video Elephant Takes Over Management, Distribution of Unleashed by DogTV FAST Channel

VideoElephant, a leading video solutions provider, has assumed full management and distribution of Unleashed by DogTV, the FAST channel dedicated to dog lovers and pet owners.

Media Play News
Dec 18, 2025
Publishers Accelerate Video Growth Amid AI Search Disruption: Vertical Video & Creator Syndication Drive Record Revenue Gains
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Publishers Accelerate Video Growth Amid AI Search Disruption: Vertical Video & Creator Syndication Drive Record Revenue Gains

VideoElephant’s October 2025 Rewind Report reveals a transformative surge in licensed and monetised video content usage among top global publishers, as AI-driven search reshapes digital media distribution.

Exchange Wire
Nov 11, 2025
Why Midterm Campaigns Will Need a Context-First Video Strategy
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Why Midterm Campaigns Will Need a Context-First Video Strategy

Why midterm campaigns must adopt a context-first video strategy in 2026, leveraging CTV and CTV-OOH to improve efficiency and voter relevance.

K.C. McLeod
Oct 23, 2024