News
The Surprising Story Behind America’s Most Popular ‘I Voted’ Sticker
The story of the iconic “I Voted” sticker — how Janet Boudreau, then owner of the election-supply company Intab, created her patriotic red, white and blue design in 1987, and how it evolved from a small idea into one of America’s most recognizable symbols of civic participation.
When Screens Converge: What is the Future of CTV and OOH?
Johnny O'Neill, VP customer success at VideoElephant, gathers his thoughts on what the Digital Place Based Advertising Association's Video Everywhere Summit revealed about the CTV and OOH landscapes, from context as a currency to measurement and standardisation.
Prime Video again crowned as streamer securing the best monthly promo ‘real estate’ value
Amazon Prime Video once again finished atop Looper Insights’ “Streamer of the Month” ranker, the London-based SaaS provider’s monthly proprietary measurement of which streaming services and content are getting the most promotional value across TVOS platforms, pay TV services, streaming stores and other places consumers find movies and shows on the internet.
VideoElephant brings FAST Channels to Amazon Fire TV
VideoElephant, a provider of content and video solutions for channel owners, will bring its two FAST Channels, Travel Escapes and Real Crime Uncovered, to Amazon’s Fire TV Channels. In addition, as part of the deal, Amazon will run specially selected short-form VoD content from VideoElephant’s archive of millions of rights-cleared videos in the US.
VideoElephant Brings Travel, True Crime FAST Channels to Amazon Fire TV Channels
Bringing two FAST channels, “Travel Escapes” and “Real Crime Uncovered,” to Amazon’s Fire TV Channels. Amazon will also run selected short-form VOD content from VideoElephant’s archive of millions of rights-cleared videos in the United States.
The Next Season of TV: What are the Biggest Opportunities?
As the TV ecosystem continues to evolve, what are the biggest opportunities for the ad industry? We asked a range of industry experts for their thoughts.