VideoElephant Blog
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Why Listicles Still Work
Everyone loves lists. Five best, 10 worst and a range of more creative options are, in many ways, a publisher’s dream. It’s said they provide a sense of order and completeness. Listicles often encourage readers to engage with the content by clicking through multiple points, scrolling to see the...
Prioritizing Brand Safety
Publishers view brand safety as a critical aspect of their relationship with advertisers and consumers. As video has become central to publisher success, creating a secure environment for video ads that protects the advertiser's brand reputation from consumer backlash will help secure a...
'Real Crime Uncovered' New FAST Channel on Sling FreeStream
VideoElephant, one of the world’s leading video solutions companies, has launched its first true crime FAST channel, Real Crime Uncovered, available on Sling Freestream.
August: End of Summer Gold Mine
August is the quietest month of the year. Or is it? As summer vacations wind to a close, the August calendar continues to bowl over with a crazy quilt of special days and events.
The Video Imperative
It's a virtuous circle. The best editorial is enhanced by compelling video that deepens engagement and keeps viewers longer, i.e., showing a speech, not just talking about it or showing an explosion, not just talking about it. And the reverse is also true. Good video can provoke a story. An...
What makes good video content, from a publisher’s point of view
Engagement. Plain and simple. The best content drives eyeballs, and that means more advertisers and/or subscribers. And, knowing that watching video is one of the top three activities performed online, publishers would do well to integrate as much video as possible into their editorial coverage....