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VideoElephant Blog

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Vertical Video: Revolutionizing Content for the Smartphone Era
Vertical Video: Revolutionizing Content for the Smartphone Era

While vertical formats have historically been avoided by professional video creators, today, it’s become the default. Why?

Heidi Benton
Heidi Benton
Jun 19, 2024
Five Truths for FAST Success
Five Truths for FAST Success

In just a few years, it’s become nearly impossible to have a conversation about digital media without stirring up a debate about free ad-supported streaming television.

Preeya Naul
Preeya Naul
Jun 10, 2024
Make July 2024 Sparkle: Elevate Your Video Content Strategy and Planning with the VideoElephant Guide
Make July 2024 Sparkle: Elevate Your Video Content Strategy and Planning with the VideoElephant Guide

As vacation season approaches with its summertime distractions, content providers and publishers may need to try harder than usual to capture our interest.

Carolina Jones
Carolina Jones
Jun 7, 2024
The Next Frontier: CTV OOH
The Next Frontier: CTV OOH

There’s barely a moment when we’re not surrounded by video screens. They’re everywhere. Could be an elevator, a taxi or a bar. And many are networked.

K.C. McLeod
K.C. McLeod
Jun 4, 2024
Five Fun Facts About Video Consumption
Five Fun Facts About Video Consumption

In today's digital landscape, video content has emerged as the undisputed champion of online engagement. It’s well known, for example, that Americans watch tons of video (on average, 17 hours every week), and that, as a publisher, you can make more money selling ad inventory around videos than in...

Emma McGuire
Emma McGuire
May 30, 2024
5 New-ish Ways to Use Video for Richer Storytelling
5 New-ish Ways to Use Video for Richer Storytelling

Video has become critical to editorial storytelling. A recent study by Limelight Networks on the State of Online Video found that global consumers spend at least as many as 7 hours and 24 minutes per week watching online video content (!) And eye-tracking studies have demonstrated that video...

Carolina Jones
Carolina Jones
May 28, 2024
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