VideoElephant Blog
Discover new content, learn how to harness the power of video, stay up-to-date on our latest endeavors, and much more.
All posts
August: End of Summer Gold Mine
August is the quietest month of the year. Or is it? As summer vacations wind to a close, the August calendar continues to bowl over with a crazy quilt of special days and events.
The Video Imperative
It's a virtuous circle. The best editorial is enhanced by compelling video that deepens engagement and keeps viewers longer, i.e., showing a speech, not just talking about it or showing an explosion, not just talking about it. And the reverse is also true. Good video can provoke a story. An...
What makes good video content, from a publisher’s point of view
Engagement. Plain and simple. The best content drives eyeballs, and that means more advertisers and/or subscribers. And, knowing that watching video is one of the top three activities performed online, publishers would do well to integrate as much video as possible into their editorial coverage....
At StreamTV Show, FAST offers a new venue for niche, unique content
As the media landscape experiences a seismic shift, one question on everyone’s mind is what’s next for FAST? I was fortunate enough to speak on a panel last week at the StreamTV Show to dissect the FAST phenomenon and what the future may hold.
Accelerating the Slow Path to FAST Success
Subscription video on demand (SVoD) had a good run, but the world of internet-empowered entertainment is still turning. Netflix and Hulu may have revolutionized the way audiences consume programming and ultimately catalyzed a mass exodus from traditional cable, but recent price hikes coupled with...
Creators Find Off-Social Audiences
As creators become aware of the monetization opportunities off of their usual social channels, they are increasingly taking advantage of networks like VideoElephant to mine non-social platforms.
