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VideoElephant Blog

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What makes good video content, from a publisher’s point of view
What makes good video content, from a publisher’s point of view

Engagement. Plain and simple. The best content drives eyeballs, and that means more advertisers and/or subscribers. And, knowing that watching video is one of the top three activities performed online, publishers would do well to integrate as much video as possible into their editorial coverage....

Carolina Jones
Carolina Jones
Jul 2, 2024
At StreamTV Show, FAST offers a new venue for niche, unique content
At StreamTV Show, FAST offers a new venue for niche, unique content

As the media landscape experiences a seismic shift, one question on everyone’s mind is what’s next for FAST? I was fortunate enough to speak on a panel last week at the StreamTV Show to dissect the FAST phenomenon and what the future may hold.

Preeya Naul
Preeya Naul
Jul 2, 2024
Accelerating the Slow Path to FAST Success
Accelerating the Slow Path to FAST Success

Subscription video on demand (SVoD) had a good run, but the world of internet-empowered entertainment is still turning. Netflix and Hulu may have revolutionized the way audiences consume programming and ultimately catalyzed a mass exodus from traditional cable, but recent price hikes coupled with...

Brian Cullinane
Brian Cullinane
Jul 2, 2024
Creators Find Off-Social Audiences
Creators Find Off-Social Audiences

As creators become aware of the monetization opportunities off of their usual social channels, they are increasingly taking advantage of networks like VideoElephant to mine non-social platforms.

Kate Doughan
Kate Doughan
Jun 20, 2024
Vertical Video: Revolutionizing Content for the Smartphone Era
Vertical Video: Revolutionizing Content for the Smartphone Era

While vertical formats have historically been avoided by professional video creators, today, it’s become the default. Why?

Heidi Benton
Heidi Benton
Jun 19, 2024
Five Truths for FAST Success
Five Truths for FAST Success

In just a few years, it’s become nearly impossible to have a conversation about digital media without stirring up a debate about free ad-supported streaming television.

Preeya Naul
Preeya Naul
Jun 10, 2024
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