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Reaching Voters Where Decisions Happen: How CTV OOH Connects Campaign Messaging to Real Life
As political campaigns ramp up, one challenge continues to surface across agencies: How do you stand out when every screen, and every voter, is already saturated? CTV has become a core part of the mix. But increasingly, campaigns are realizing that the living room is only part of the voter journey.
CTV Aggregators Make “Small” Channels A Big Opportunity
In the CTV ecosystem, buyers talk endlessly about scale, but rarely enough about the value of niche inventory. As supply paths simplify and transparency improves, there is a looming risk: high-quality, smaller publishers may lose visibility in massive media plans. Yet, collectively, these niche...
When “Addressable” Isn’t: What Truthset’s CTV Identity Study Means for IP-Based Targeting
Every few years, our industry gets a reality check that forces us to question what we call “precision.” Truthset’s latest analysis of CTV identity data is one of those moments.
How VideoElephant Is Scaling AI, FAST Channels, and CTV Out of Home
At CES earlier this year, VideoElephant’s Chief Commercial Officer sat down with Beet.TV to discuss how video distribution, AI, FAST channels, and CTV Out of Home are reshaping the media ecosystem.
CTV OOH: Frequently Asked Questions We Hear From Agencies
As CTV and CTV OOH become a more common part of political media plans, agencies often come to the conversation with understandable questions, especially if OOH hasn’t historically been part of their mix.Here are some of the most common concerns we hear, and how campaigns are addressing them today.
Early Signals: How Political Campaigns Are Using CTV & CTV OOH Ahead of Primaries
As political advertising ramps up for 2026, early signals from CTV and CTV OOH buying reveal a shift in how some campaigns and advocacy groups are approaching premium video, particularly ahead of upcoming primaries. Without calling out specific campaigns, several consistent patterns are emerging...