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Why Political Campaigns Should Plan CTV and CTV OOH Together
Programmatic campaign activity shows an opportunity for a fuller CTV media mixPolitical campaigns are investing in programmatic video to reach voters across a fragmented media landscape. But as more campaigns use CTV and CTV OOH, an important planning question is emerging:
New Study Reveals Power of Contextual in CTV: Content Adjacency Drives 4X Brand Lift for High-Consideration Categories
NEW YORK, NY, April 23, 2026 — New research from Video Elephant shows that contextual relevance is the 'missing link' in achieving meaningful brand lift. The new report, titled The Power of Context: Driving Lift Through Video, finds that contextual alignment between an ad and its surrounding...
Reaching Voters Where Decisions Happen: How CTV OOH Connects Campaign Messaging to Real Life
As political campaigns ramp up, one challenge continues to surface across agencies: How do you stand out when every screen, and every voter, is already saturated? CTV has become a core part of the mix. But increasingly, campaigns are realizing that the living room is only part of the voter journey.
CTV Aggregators Make “Small” Channels A Big Opportunity
In the CTV ecosystem, buyers talk endlessly about scale, but rarely enough about the value of niche inventory. As supply paths simplify and transparency improves, there is a looming risk: high-quality, smaller publishers may lose visibility in massive media plans. Yet, collectively, these niche...
When “Addressable” Isn’t: What Truthset’s CTV Identity Study Means for IP-Based Targeting
Every few years, our industry gets a reality check that forces us to question what we call “precision.” Truthset’s latest analysis of CTV identity data is one of those moments.
How VideoElephant Is Scaling AI, FAST Channels, and CTV Out of Home
At CES earlier this year, VideoElephant’s Chief Commercial Officer sat down with Beet.TV to discuss how video distribution, AI, FAST channels, and CTV Out of Home are reshaping the media ecosystem.