NEW YORK, NY, April 24, 2025 –The use of content-rich video on CTV OOH (Connected TV Out of Home) screens across venues deepens viewer engagement and creates a hospitable environment for relevant advertising. This is especially true in retail environments where dwell times are highest. In a report published by content provider VideoElephant, almost everyone (89%) notices content-heavy CTV OOH, making it one of the most effective ways for brands to reach their prospects. Surrounding those ads with relevant content has been shown to boost their effectiveness, according to the Report. Sixty-four percent (64%) of viewers are more likely to watch ads in OOH environments if they’re mixed with entertainment content, creating immersive experiences that drive higher engagement, recall, and conversions.
Says VideoElephant Chief Commercial Officer Brian Cullinane, “Streaming content that’s fun, visually interesting, and timely enhances the appeal of advertising by actually engaging viewers. Skillfully combining ads with relevant content enables advertisers to reach large numbers of captive audiences at airports, bars, waiting rooms and the like with video that will be noticed.”
With one of the largest premium, rights-cleared video libraries in the world, VideoElephant plays a unique role in this evolving OOH ecosystem. By supplying thousands of hours of relevant content to its OOH partners, VideoElephant provides a compelling programming backdrop to their video ads.
According to Gabriel Castonguay, Director of Media, at Axes.ai, one of VideoElephant’s CTV OOH network partners, “What VideoElephant is offering is breakthrough and disruptive; content captures attention and cuts through ad fatigue with a steady stream of diverse videos. It makes watching advertising more appealing and selling easier.”
VideoElephant, which is unique in its ability to provide content from its vast library, has scaled the delivery of high quality video content to 200+K screens across 210 DMAs, tripling its supply partners and more than doubling its demand partners.
Adds Cullinane, "Integrating advertising with relevant content ensures the message aligns with the audience's immediate interests and environment - and adding the video element only deepens the engagement. In sum, this increases recall, purchase intent, and overall effectiveness."
About VideoElephant
Building on its legacy as the world’s largest library of premium, brand-safe, rights-cleared video, VideoElephant now offers a full-suite of sourcing, licensing, curation, monetization and distribution solutions, providing businesses and brands with the content, technology and expertise needed to drive success in today’s fragmented, multi-screen environment. With access to billions of impressions and millions of viewers around the world, VideoElephant enables producers, publishers and advertisers to grow their revenue across streaming and on-demand platforms as well as via FAST channels and retail media. The company was founded in 2012 and has offices in Dublin, Los Angeles and New York. For more information, visit https://videoelephant.com/.
