Former Newsflare EVP Preeya Naul to spearhead growth of owned and managed channel offerings
VideoElephant CEO Stephen O’Shaughnessy today announced that Preeya Naul is joining the company as vice president, streaming partnerships. In this newly-created position, Naul will be charged with expanding the distribution of the company’s O&O FAST channels as well as developing the managed FAST services business for publishers, brands and other organizations looking to seize opportunities in ad-supported streaming.
Most recently, Naul served as executive vice president, Americas & Studios, for Newsflare. Under her direction, Newsflare Studios was successfully launched in 2019 as the Los Angeles-based consumer entertainment production arm. Naul oversaw all aspects of the business, from content development and production to distribution of produced content for Newsflare's consumer-facing brands, across social media, broadcast, and streaming platforms. In her pivotal role overseeing the U.S. market, Naul established critical content licensing partnerships with prominent production companies, broadcast networks, and digital platforms nationwide. Throughout her career, she has earned a reputation as a results-oriented media executive, known for her ability to conceive and drive profitable, multi-platform video strategies, including multimedia content programming, distribution deals, and collaborative partnerships.
Says CEO O’Shaughnessy, “With her breadth of industry relationships, depth of experience and vast expertise, we are confident that Preeya is the ideal choice to champion VideoElephant as we expand the capabilities of our long-established platform to grow into a FAST success story. We are very excited to have Preeya driving our FAST business forward for us and our partners.”
As a video services provider with one of the largest content libraries anywhere, VideoElephant is uniquely positioned to create and run FAST channels on popular themes with video from multiple sources, selling the ad inventory to support it. The company currently publishes three unique channels, Crime Files, Beyond Paranormal and Travel Escapes, which are available on platforms including Sling Freestream, Plex, LocalNow, TCLtv+ and The Grio. Since launching the first two channels last year, VideoElephant has seen average double digital increases in monthly HOVs with sessions lasting well into the one hour mark.
About VideoElephant
VideoElephant provides businesses and brands worldwide with the content, expertise and technology needed to drive success across streaming platforms, online media and digital screens via single VOD assets, feeds, playlists and FAST channels. Building on its legacy as the world’s largest library of premium, brand-safe, rights-cleared video, the company offers sourcing, licensing, curation, monetization and distribution solutions as well as access to billions of impressions and millions of viewers around the world. Leveraging VideoElephant, producers, publishers and advertisers can scale their video strategy while growing audiences and revenue. The company was founded in 2012 and has offices in Dublin, New York and Los Angeles.
