Instructional and Inspirational Shows Feature Experts and Success Stories Tailored for the Black Community as Black Entrepreneurship Surges in the U.S.
VideoElephant, the FAST Managed Service provider behind the USA Today FAST Channel and more recently the EntrepreneurTV FAST channel, will take full charge of the Black Enterprise FAST channel, including linear schedule curation, audience-first content planning, targeted marketing, multi-platform distribution and partner relations, and full-scale monetization.
The Black Enterprise FAST Channel will leverage the brand’s 18.8 million digital and social followers. The channel will amplify its existing weekly and by-monthly video interviews and discussions with celebrities, executives, founders, and change makers while continuing to add to this roster of premium content. In addition, exclusive content from their annual conferences and summits such as the Black Enterprise Women of Power Summit will continue to be a key focus of the programming strategy.
With 3.7 million Black-owned businesses in the U.S., the African American business community is growing and Black Enterprise is a vital source of valuable information to this dynamic contingent. The addition of a FAST Channel will add exponentially to the brand’s audience and advertiser appeal.
“Black Enterprise is a powerhouse brand with deep roots in the Black community and a highly engaged audience,” said Preeya Naul, VP of Streaming Partnerships, at VideoElephant. "We’re proud to bring our FAST channel expertise to this iconic media brand - curating its premium content for a wider audience and unlocking new opportunities for advertisers looking to connect to its influential and loyal viewers. At VideoElephant, we know that brands with substance and cultural relevance, like Black Enterprise are exactly what drive long term success in the FAST space.”
Says Justin Barton, SVP, Digital Strategy & Partnerships at Black Enterprise,“We're thrilled to be working with VideoElephant and its FAST Managed Services team to surface our shows to even more people in our community who are looking for inspiration and information - plus the advertisers who want to reach them.”
About VideoElephant
Building on its legacy as the world’s largest library of premium, brand-safe, rights-cleared video, VideoElephant now offers a full-suite of sourcing, licensing, curation, monetization and distribution solutions, providing businesses and brands with the content, technology and expertise needed to drive success in today’s fragmented, multi-screen environment. With access to billions of impressions and millions of viewers around the world, VideoElephant enables producers, publishers and advertisers to grow their revenue across streaming and on-demand platforms as well as via FAST channels and retail media. The company was founded in 2012 and has offices in Dublin, Los Angeles and New York. For more information, visit https://videoelephant.com/.
About Black Enterprise
Founded in 1970, BLACK ENTERPRISE is a mission-centric digital media company that provides relevant information for success-minded people at every stage of their financial journey. Designed to highlight Black leadership and entrepreneurial journeys, BLACK ENTERPRISE reaches its audience through its events and linear and digital channels. To learn more about b.e., visit BlackEnterprise.com and follow BLACK ENTERPRISE on Instagram, X, and Facebook.
